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We got this dentist rank #1 organic and in maps for some heavy duty keywords in his city. The dental clinic saw an increase in new customers calling them up for appointments!
According to the ADA (American Dental Association), there are 195,722 practicing dentists in the United States, 81% of which are smaller offices containing 1-2 dentists. Dental Practices are one of the fastest growing industries in the country – there seems to be a new dental office pop up just in my city almost every month.
Most dental practices have no business strategy or plan to get new patients in the door. New leads/customers generally come in one of three ways: Lead Referral Lead Purchase Lead Generation Lead referral is the least costly way to get new leads, but it is also the slowest. Basically your friends and associates recommend your services whenever and wherever the opportunity presents itself.
There are numerous companies out there that sell lead information for every business and industry imaginable. Think of those telemarketing calls that annoy us so much. Chances are, those phone calls are for mining data to sell information. On average, you can expect to pay several hundred dollars for a handful of leads. But the biggest question is, will the leads you purchase quality customers who actually become your customers?
But What if there was a way to get exclusive leads? And what if those exclusive leads were choosing to come to you rather than you having to reach out to them? Do you think you would have a better chance converting those leads into a paying customer? Successful lead generation is all about getting targeted leads for your business. Traditional means of lead generation include newspaper and magazine ads, radio spots, tv commercials and direct mail. More recent lead generation strategies make use of digital or online marketing.
Search engine optimization (SEO) means using legitimate methods of shaping your online presence in order to raise your profile in SERPs (search engine results pages). Optimizing the Web profile of your dental clinic or practice can help you ‘rank’ higher in search engines. That means you’re easier to find when people are looking for a dentist in your locality. In turn, and if you’ve been clever with your optimization, more ‘finds’ on the internet will mean more ‘clicks’ on your website, and more clients through your door. That’s the theory, at least, but as with most things, there’s a bit more to it than there appears at first.
It all sounds complicated, right? I mean, you’re a ‘tooth doctor’, not a Silicon Valley whizz-kid. Okay, it’s true to some degree. There are a number of things that you’ll have to get your head around. However, this stepwise, how-to guide will get you started on maximizing your online presence. We’ll explain some of the basic techniques you can use as leverage to
Raise your profile in search engine results
Increase your ‘visibility’ in localized searches
Engage potential clients on social media
Generate new business – and keep it.
Go on, admit it. You’ve done it, haven’t you? Everyone opens Google or one of its fellow search engines and does a ‘selfie-search’, so to speak. Right?
Thought so.
In dental SEO, that’s where you begin the process. Think of it as being the same as taking an initial alginate impression of a new patient’s teeth. But hang on a minute, there are almost 200,000 practicing dentists in the States, aren’t there? Simply typing the word ‘dentist’ into Google will probably get you nowhere. Even typing ‘US dentists’ into Google won’t do you any good, it comes up with 75 million ‘hits’. You could look down that list for days and weeks and not find yourself.
Okay, now try typing the specific name of your dental practice, and the town or county you’re in, into Google, or another search engine. Bingo! You’re right at the top, aren’t you? (at least, right underneath the ‘pay per click’ ads that always appear at the top of page one of Google).
Search engine optimization (SEO) brings more customers to your business by ranking your website higher in Google, Bing, Yahoo and other search engines.
SEO isn’t just about building a website for search engines. It’s about building a website for people– that’s what search engines want. And this is how we deliver results for you.
What you need to know: SEO is nearly 900% more effective than outbound marketing.
And it makes sense. When someone finds you while searching for a solution to a problem, they are more receptive to your offer and more likely to buy.
This is the very definition of a “warm” or “hot” lead. Contrast that with outbound marketing, which is interruptive and forces you to talk to people who are not interested, i.e., cold leads. SEO wins in a knockout.
According to Google, more than 50% of search queries are now done on smartphones and other mobile devices. But that figure is probably closer to 60% — and rising.
Which is good news for your business. The dramatic increase in mobile usage has brought with it new SEO techniques, such as local search optimization and mobile-friendly website design. That gives you more ways to get found in search than ever before, but only if you take advantage.
When your website ranks highly in a trusted search engine like Google or Bing, it’s like appearing on TV or in the newspaper. Your business benefits tremendously from the implied endorsement that comes with unpaid visibility. In PR terms, this is called “earned media” and it can be far more effective than “paid media” advertising, such as commercial.
Whether you’re a Fortune 500 corporation or a small local business, you’ll gain new clarity.
WE BUILD a customized SEO plan that’s unique to you and your market. Because no other business is just like yours.
WE LAUNCH your SEO campaign with our proprietary tools, tested and proven since 2006.
WE IMPROVE your rankings in Google and other search engines by continually adjusting and improving your website content, architecture, and links.
WE PROTECT your new, higher rankings by adjusting to Google’s regular updates. Unlike other SEO services, we play both offense and defense for you!
